27 June 2014 - Best Beer HQ
News: Sierra Nevada release doubles as beer festival invitation
Is this the best invitation to a beer festival ever?
American craft beer brewery Sierra Nevada Brewing Co. is sending out invitations to its Beer Camp Across America festival, attached to 24-ounce bottles of its latest release – West Coast Double IPA.
Beer Camp Across America is billed by the Californian brewery as an “unprecedented seven-city travelling beer festival”, which will feature more than 700 breweries from all over the US. Each brewery will pour their beers at the festival closest to its base of operations.
Beer Camp Across America will be visiting:
- Northwest Edition at Sierra Nevada Hop Field in Chico, CA, 19 July from 12-5 p.m.
- Southwest Edition at Embarcadero North in San Diego, CA, 20 July from 1-6 p.m.
- Rocky Mountain Edition at Civic Center Park in Denver, CO, 25 July from 5-10 p.m.
- Midwest Edition at Navy Pier in Chicago, IL, 27 July from 12-5 p.m.
- New England Edition at Thompson’s Point in Portland, ME, 1 August from 5-10 p.m.
- Mid-Atlantic Edition at Penn Treaty Park in Philadelphia, PA, Sat, 2 August from 12-5 p.m.
- Southeast Edition in Mills River, NC, 3 August from 1-6 p.m.
The Beer Camp Across America West Coast Double IPA is set to ship to most of the US in limited quantities.
The brewery says its new beer, which features five varieties of different hops, imparts hints of grapefruit, with a floral note that recalls orange blossom. At 8.5% alcohol-by-volume, a light malt body and dry finish complement West Coast Double IPA’s bold hop profile.
Sierra Nevada founder Ken Grossman commented: “There will be a huge selection of great beers in every city we visit this summer, and we thought beer lovers would appreciate a glimpse of the fun to come with our own hopped-up invitation.
“This is an IPA that’s West Coast in style, which is fitting since the whole pilgrimage kicks off here in California in just a few weeks.”
Tickets for the seven Beer Camp Across America festivals are on sale now. General admission to the event costs $65, which includes a commemorative tasting glass and unlimited tastings where possible. Live music will be provided by the Oregon-based MarchFourth Marching Band and local food trucks will be on hand for when festival-goers get the munchies.