The Wall Street Journal reports that a $122 billion deal could be on the cards to bring the world’s two largest beer brewers together as one giant company. It has been reported that the world’s largest beer maker, Anheauser-Busch InBev, is preparing to acquire SABMiller, the world’s second largest beer brewer by revenue. The potential […]
Guinness is one of the most famous beer brands in the world, a legendary Irish icon brewed in nearly 60 countries around the world and enjoyed in countless more. But how much do you actually know about Guinness? Try these interesting factoids on for size… 1. It was named after Arthur Guinness Guinness was founded […]
How authentic is that foreign beer you’re drinking? Does it even matter? While once upon a time it was a given that when you order a fancy foreign beer in the pub you would be getting the real deal – an imported beer with more air miles than you have – nowadays that beer mightn’t […]
Is Heineken the most famous beer in the world? You’d certainly be hard-pressed to find another beer that spends as much on marketing. There’s Heineken Cup rugby, the Champions League is brought to you by Heineken, there’s a tennis tournament in New Zealand, a music festival in Poland, and even James Bond now orders a […]
Think you know everything there is to know about Corona? Legendary Mexican beer brand Corona is a marketing juggernaut, a veritable sales behemoth and, let’s be honest, not the best beer to grace this green earth. However, it has its time and place – usually at Mexican restaurants alongside a spicy meal, or on a […]