22 December 2014 - Best Beer HQ
Kiwi craft brewers Yeastie Boys seeking crowd funding
Want to own a part of Kiwi craft brewery Yeastie Boys?
New Zealand craft beer brewers Yeastie Boys will be seeking crowdfunding in 2015 to help it expand into the United Kingdom.
Crowdfunding is the practice of receiving funding for a venture by raising financial contributions from a network of people via the internet. PledgeMe helps make that happen, giving Kiwi companies and individuals a platform to seek funding from other companies and individuals.
Yeastie Boys is planning to launch its equity crowdfunding campaign on PledgeMe at 6pm (New Zealand time) on 28 January 2015.
Yeastie Boys’ creative director Stu McKinlay commented: “Equity crowdfunding is a step back to the traditional ways that businesses started – friends, family and a whole lot of passionate people who actually want to make the world a better place while they drink great beer and make a few dollars.”
PledgeMe CEO Anna Guenther added: “PledgeMe is really interested to see how Yeastie Boys’ crowd gets involved. They are a much loved company in the craft beer community and they inspire fierce brand loyalty.
“We’re really looking forward to Yeastie Boys supporters getting the chance to own a bit of a company they love.”
Founded in 2008 by Stu McKinlay and Sam Possenniskie, Yeastie Boys is a Wellington-based brewing company that currently has craft beer markets in New Zealand, Australia, United States of America, New Caledonia, Hong Kong, Malaysia, China and Japan.
Yeastie Boy’s flagship craft beer is an American-style porter called Pot Kettle Black, winner of two BrewNZ beer awards. Currently, it also brews an IPA called Gunnamatta IPA and a white beer called White Noise.
Yeastie Boys puts out a number of seasonal beers every year, including Digital IPA (an IPA with an “open source” recipe that brewers can try out at home, Kid Chocolate (a red session ale with a mild balance of malt and hops), and Punkadiddle (a red-hued ordinary bitter).